You set the example. Adults who donā€™t buckle up are sending children a deadly message that it is all right not to wear a seat belt.Ā  Children model adult behavior.

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Research shows that if a driver is unbuckled, 70 percent of the time children riding in that vehicle wonā€™t be buckled either.

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Data suggests that education alone is not doing the job with young people, especially males ages 16 to 25 ā€“ the age group least likely to buckle up. They simply do not believe they will be injured or killed. Yet they are the nationā€™s highest-risk drivers, with more drunk driving, more speeding, and more crashes. Neither education nor fear of injury or death is strong enough to motivate this tough-to-reach group. Rather, it takes stronger seat belt laws and high visibility enforcement campaigns to get them to buckle up.

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